Samantha Herbst: Podcast Host and Freelance Editor
Hi! I'm Sam, a recovering workaholic who has suffered through several identity crises since quitting my full-time job as a magazine editor and journalist to venture out into the world of freelance writing, editing and digital marketing (my main hustle). My passion for children and all things motherhood, however, recently gave birth to the idea of an honest and authentic parenting podcast (my passion project and side hustle) that would hopefully provide a safe haven for parents to be 100% okay with not being okay. This is my nomads story…
TELL US WHAT LEAD YOU TO START WORKING FOR YOURSELF AND STARTING YOUR OWN BUSINESS?
In short, my son. Any mom will know that, when it comes to kids and running a household, flexibility is king.
HOW DID YOU GET YOUR FIRST CLIENT AND HOW HARD/EASY WAS IT TO BUILD YOUR CLIENT BASE THAT ALLOW YOU TO WORK FOR YOURSELF?
For both my businesses, I just cold-called people – and it paid off. It's tough being vulnerable and putting yourself out there, but a friendly, energetic email tends to go a long way. And, especially in the early days of your business, what do you really have to lose if they say no?
WHAT IS A GREAT TIP THAT YOU CAN SHARE WITH OTHER NOMADIC BUSINESS OWNERS.
Start before you're ready. Things will fall into place step for step, you just need to take the plunge and get going with it. Analysis paralysis was my biggest setback.
WHAT HAS BEEN/OR WHAT IS YOUR GREATEST CHALLENGE IN WORKING FOR YOURSELF?
Having to master skills that I'm not necessarily fond of or good at. In previous workplaces I could delegate and find someone who was good at graphics and design, or sound engineering. Now that I'm on my own dime, I can only depend on myself to master those things. Another HUGE obstacle: imposter syndrome. It took months before I started to believe that I also deserved to breathe the same air as other writers, editors, digital marketers and podcasters and that I was actually pretty good at my job.
WHAT IS YOUR FAVOURITE THING ABOUT WORKING FOR YOURSELF?
Seeing the sun in the daytime... Sitting in an office all day was not for me.
HOW DO YOU KEEP YOURSELF MOTIVATED?
I make sure I get things done. The more things I cross off my list, the more I want to do.
HOW YOU DO YOU BALANCE IT ALL BETWEEN WORK AND PERSONAL LIFE?
A great friend has told me there's no such thing. Rather try for work/life harmony – sometimes one gives more, sometimes the other does.
WHAT HAS BEEN YOUR BIGGEST LESSON TO DATE WORKING FOR YOURSELF?
Realising that nobody really has their shit together. It took a long time for me to stop getting down on myself for not being as organised, knowledgeable or prolific as the people around me. It helps to know that everyone has a chink in their armour (if not all the time, then at some point in their lives/careers). This helps not necessarily because you feel better about yourself when you think of others' flaws/weaknesses, but because, when you realise that everyone's just out there doing their best, you give yourself permission to embrace your weaknesses and move ahead with your dreams regardless. Be kind to yourself and to others, everybody is struggling with something in one way or another.
DO YOU HAVE ANY SPECIAL OR NOTEWORTHY PROJECTS THAT ARE COMING UP THAT YOU CAN SHARE WITH US OR WHAT IS A DREAM PROJECT OR GOAL FOR 2018?
I am so amped for all the future episodes that I have planned for The Great Equalizer. We are talking sex (again), discipline and the politics of first birthday parties, among many other flavour-filled and oh-so-relevant topics. We're also getting some experts and parenting influencers in to answer our all-important parenting questions and we have some great giveaways lined up. I am so excited about this project, can you tell? Also, if SoundCloud is not your jam, we will soon be on Spotify, iTunes and possibly Stitcher (basically, wherever you find your podcasts). If our listeners have a preferred listening platform, I'd love for them to let me know what it is so I make sure we come to you. And let me not forget about my main hustle, my writing and editing business. Guys, my digital marketing game is growing from strength to strength and I'm looking forward to doing a lot more of that in the new year. Hit me up if you want to optimise your online presence, or if you just want a word-perfect website.
WHERE CAN PEOPLE FIND/FOLLOW YOU?
The Great Equalizer
Our website: www.thegreatequalizerza.com