Liz Bharo Photography & Ostara Studio
I'm a creative at heart, with an administrative OCD side. As a complex person, I have multiple interests and live these interests through 2 businesses. The one business is called Ostara Studio. Ostara means birth and rebirth - it represents spring. The focus of Ostara Studio is to offer brand strategy and brand deliverables (e.g. content creation like premium design, brand films and marketing management etc.) to individuals and small business owners, as I want to empower them. The other business is where I live full-blown creatively - Liz Bharo Photography. I've always loved the art of photography. I do mostly styled shoots, editorial/ beauty portraits and boudoir photography. I also use my reputation as a photographer, to empower other photographers on the business of photography, through mentoring and coaching: Invoque, my YouTube channel; workshop offerings; a book I have written; and lastly personal sessions. This is my nomadic story
TELL US WHAT LEAD YOU TO START WORKING FOR YOURSELF AND STARTING YOUR OWN BUSINESS?
As a creative, corporate felt limiting. When I reached a ceiling with the last company I worked for, I felt an intense calling to rather work for myself, and possibly empower others through my own business/es (this was always a motivation as the poor company culture was dis-empowering rather than empowering).
HOW DID YOU GET YOUR FIRST CLIENT AND HOW HARD/EASY WAS IT TO BUILD YOUR CLIENT BASE THAT ALLOW YOU TO WORK FOR YOURSELF?
Haha! My first client was family - my mom. So, very easy to find ;). In all seriousness though, that is one of my main challenges in running my own business, is building a client base. It's always been difficult. And what makes it more difficult is that I work very hard to find my ideal client, rather than just any client. The client base I currently have comes mostly from networking and word-of-mouth.
WHAT IS A GREAT TIP THAT YOU CAN SHARE WITH OTHER NOMADIC BUSINESS OWNERS.
It's okay to set boundaries and say no. I think a lot of nomads find it difficult to say no to clients, because they don't see themselves as having the power in the client-supplier relationship. And also money... BUT, saying no and setting boundaries can be very empowering and necessary for personal and business growth.
WHAT HAS BEEN/OR WHAT IS YOUR GREATEST CHALLENGE IN WORKING FOR YOURSELF?
Building an abundant, sustainable and stable business.
WHAT IS YOUR FAVOURITE THING ABOUT WORKING FOR YOURSELF?
I have flexi-hours. I work around my own time, and it's been the biggest gift to myself and my family.
HOW DO YOU KEEP YOURSELF MOTIVATED?
I could write an essay on this one ;) Lol! I am open to inspiration. That's the first step. I'm inspired by amazing competitors' work, rather than threatened. I am motivated by seeing the freelancing industry grow. And then I also have more methodical things I do, like keep to-do lists, deliberately reading motivational books and TED talks, and also taking time for myself when I need to (without feeling guilty about it).
HOW YOU DO YOU BALANCE IT ALL BETWEEN WORK AND PERSONAL LIFE?
I don't. I always feel like I haven't reached a balance yet, but that is my intention every day. The actions I take to feel balanced include meditation, gratitude journaling, exercise, and walking with my dog. I force myself to relax and switch off with my partner after a specific time. Small steps...
WHAT HAS BEEN YOUR BIGGEST LESSON TO DATE WORKING FOR YOURSELF?
Don't set a precedent by doing free work in the hopes that you will gain a client from it. Sometimes the clients who want and take on free work, only take advantage, and are cheap. It's a sore truth, but it a lesson I learnt the hard way.
DO YOU HAVE ANY SPECIAL OR NOTEWORTHY PROJECTS THAT ARE COMING UP THAT YOU CAN SHARE WITH US OR WHAT IS A DREAM PROJECT OR GOAL FOR 2018?
I would love to share and grow my workshops with the world and other nomads. I have a workshop on marketing strategy and basic content creation for creative business owners coming up on the 21st of July. At the moment the biggest workshop had 9 attendees, and I would like to grow that to 20 attendees for my July workshop. That way it is still intimate and I can give the personalized attention to each attendee, but having a greater reach to touch creatives' businesses positively. Oh and another big goal for me, is to grow my YouTube channel. I am meeting my current objectives. BUT you can also help me with more objectives. I'm doing a variety of business based episodes, and want to get other specialists in to explain the importance of their field in a holistic business. Accountants, life coaches, brokers, other brand and design specialists, you are all welcome. If you want to help me by being featured as an expert on the channel , please contact me - this is another objective in the greater goal of growing the channel. And hopefully you might gain a client through it.
WHERE CAN PEOPLE FIND/FOLLOW YOU?
I have a few, phew! Hope that's okay, but follow where you find interest.
Invoque YouTube channel for photographers: https://www.facebook.com/invoquecreativity/